What You Do Matters
Transform your brand into a company that your market can’t resist.
Let’s show the world what you’re made of.
Soulbeam is a full-suite branding agency that connects your target audience with your company. We use extensive market research paired with your specific business goals to leverage your mission to make consumers pay attention. We position your brand intentionally and beautifully, so you can communicate your assets clearly and develop a cult-worthy brand. We tap into the good. Because the world needs you, even if they don’t know it yet.
Every project is handled with the professional principles of design. From logo identities, collateral design, website design, copywriting, and photography Soulbeam is all encompassing. The goal is to tap into the emotional connection of your demographic and get them to pay attention. The result is a beautifully designed brand that is expansive, deliberate, and timeless.
Brand Strategy
Strategic brand development rooted in consumer psychology and StoryBrand principles, clarifying your message so the right people understand, trust, and engage with your business.
Branding
Thoughtful visual identities that translate your brand’s values into cohesive, recognizable design across every touchpoint.
Marketing Materials
Custom digital and print marketing collateral—including professional photography—that tells a compelling, consistent story wherever your brand shows up.
Web Design
Purpose-driven websites designed to be intuitive, visually engaging, and aligned with your brand’s goals, turning visitors into meaningful connections.
Branding Packages
Full-Suite Strategy + Brand Identity
Lighthouse Package
This package digs deep to pinpoint your brand’s strategy, visual direction, and way you show up in the world.
The Lighthouse package is completely tailored to the needs of your company. We will meticulously walk you through brand strategy, market-based visual directions, and brand identity exploration. You will end up with a beautifully thought-out brand identity and website at the end of our partnership, all curated to your specific needs.
Brand Vision
Personality
Positioning
Target Market Profiling
Value Proposition
Core Values
Voice + Tone
Moodboard Direction - 2 Boards
Declaration Statement
Photography Direction
Logo Development
Finalized Logos
Brand Guidelines
Typography
Extended Color Palette
Stock Photography
Signage Design
Marketing Materials
Iconography
Social Media Templates
Social Media Profiles + Covers
Copywriting
Website Design
Lighthouse Process
-
We’ll deliver a cohesive audit worksheet for you to complete that outlines where you are as a brand and where you’re going.
-
Once we review your in-depth Brand Horizon, we will dig deep into strategizing how to best position your brand within your market for 2-3 weeks. Then we will happily present the forward-thinking brand strategy for your brand.
-
We will create three distinct visual directions that would successfully support your brand strategy and captivate your target audience. You will be highly involved with steering the direction of your new brand
-
Here, we put pen to paper. We begin to develop your brand based on the chosen moodboard direction and integrated brand strategy. We will spend the next 3-4 weeks developing your brand logo, guidelines, color palette, typography, photography style, and more.
-
After your finalized branding, we will develop supporting business cards, letterhead, notecards, envelopes, and social media avatars that will take your brand to the next level.
-
If a new website is part of our project together, we will develop a modern, communicative website through Wix over a 4-5 week period that seamlessly integrates your brand strategy and branding. We can also do the heavy lifting for copywriting too!
-
Once all of the puzzle pieces are complete, we will publish your new website and launch your brand for the world to see. As a client, you can always opt in for a design retainer, or just reach out to us when you continue to expand your brand!
Mini Brand Strategy + Brand Identity
Rising Sun Package
This package is a strategic brand intensive, providing the most fundamental needs to get your business off of the ground, fast.
You will have a modern, professional brand identity delivered to you after 3 days of working intensively together. The Rising Sun package is perfect for solopreneurs and small non-profits that have limited time and budget, but believe in building their company right the first time.
Brand Vision
Personality
Positioning
Value Proposition
Declaration Statement
Moodboard Direction - 2 Boards
Photography Direction
Logo Design (multiple logos)
Mini Brand Guidelines
Typography
Primary Color Palette
Rising Sun Process
-
We’ll deliver a cohesive audit worksheet for you to complete that outlines where you are as a brand and where you’re going. You will have ample time to work on the content before our intensive “Start Date”.
-
Our team will look over your Brand Horizon and create a concrete, strategic direction for your brand. We will also curate 2 distinct visual directions that your brand could go, based on your aesthetic and your intended target market.
After the presentation is sent, we will collaborate on a call, discussing the moodboards. Based on your feedback, we get to designing your new brand identity. you will have the entire night to read over the Brand Strategy and provide feedback for finalizing your direction for brand strategy.
-
You will have a brand new, thoughtfully crafted brand by the end of the day! Upon final approval, our team will package up all of the assets included in the above section. You will have a permalink with access to everything your brand needs to get started! At this point, we will begin a new contract with a web design intensive if your company needs it.
Logo-Only Professional Design
Daybreak Package
Already have brand strategy covered? The Daybreak package is perfect for you if you just need a professional logo. I will be all-in dedicated to exploring your brand based on your visual inspirations. At the end of the day, you’ll have an entire completed brand to use at your disposal!
Logo style exploration
Brand logo (3 variations)
Logo Guidelines
Daybreak Process
-
You will receive a cohesive mini brand audit worksheet to fill out before your designated “Design Day”. Here, you will outline your brand direction, target market, and visual references for brand inspiration.
-
We will send you a curated moodboard direction based on the references + brand inspirations you provide in your Mini Brand Horizon. The morning of your Design Day, we will hop on a call and talk through what you are most drawn to on the moodboard.
-
Based on your moodboard feedback, we design a very distinct logo system that contains 3 layout variations for you to use throughout your company’s marketing efforts. Your new branding will be sent to you in your new permalink by the end of your Design Day!
Are we a good fit?
We serve good companies + non-profits, including businesses involved in:
B-Corp
Sustainable + Conscious Co’s
Physical + Mental Health
Teaching + Education
Spiritual Wellness
One-for-One’s
Slow Fashion + Merch
Environmentally Friendly Co’s
Humanitarian Aid
Social + Economic Justice
Charitable / Christian Org’s
Organic / Farm-to-Tables
