Elimu Empowerment ServicesElimu Empowerment Services is a nonprofit organization dedicated to empowering refugees, asylees, immigrants, and parolees as they rebuild their lives and communities.
As Elimu continued to grow, their programs had evolved independently, resulting in a fragmented brand experience. To support their expansion and clarify their impact, Elimu partnered with us for a comprehensive brand redesign. Our work focused on aligning each program under a cohesive parent brand through thoughtful brand strategy, clearly defined sub-brands, refined messaging and copywriting, cohesive program materials, and a redesigned website that reflects Elimu’s mission, values, and momentum.